99% of buyers review their email daily; it’s by far their preferred channel to receive updates from brands.
Some of the benefits of email marketing are:
Create personalized content to gain more clients
You can customize your campaigns and create targeted content. Personalization can be small: including a contact’s name in an email since it has a higher clickthrough rate than those that do not for example.
You can also create individualized content based on segmenting your targets so you send the right emails to the right people at the right time.
You can also adapt the contents to reactivate past clients, for returning clients or for one-time clients.
Your emails might have variations including different images or subject lines to increase engagement.
You can even create segmented lists based on industry sectors, trade lanes, company size, modes of transport, geography or engagement levels.
Compile feedback to make sure your brand remains top of mind
Keeping a pulse on the customer experience is highly valuable if you want clients to continue to interact, engage, and purchase from your company.
Email marketing can help. For example, you can send customer satisfaction surveys to obtain feedback from different clients.
This way, you’ll know your best brand ambassadors and the detractors. With this information, it’s possible to create strategies to improve your customer experience.
Gain clients and shipments
60% of marketers say email is their biggest source of ROI and marketers who used segmented campaigns note as much as a 760% increase in sales!
Email marketing campaigns can feature services or deliver incentives to specific clients based on your current needs: more ocean freight to the USA, for example.
60% of recipients say email campaigns influence their purchase decisions.
Email marketing may also be used to automate part of your sales process – clients are invited to your website to create an account, get a quote and place a booking, for example.
You can also automate campaigns and send automated messages to prospects your salespeople are currently targeting to support their conversion goals.
Produce traffic to your website
With email marketing campaigns, you’ll send traffic to your website and improve your SEO. In addition, you’ll keep your clients and prospects, including former clients, engaged with your brand and your website.
When you’re creating an email that links to your services, your recipients are invited to go on your website to eventually place an order.
Reinforce leads
Along with improving sales, you can also increase your leads with email marketing. In fact, with the inbound method, email marketing is used to nurture leads and increase conversions.
Prospects receiving your emails are likely to book a demo to learn more about your services and digital solutions. As such, you improve the number of qualified leads for the sales team.
Email marketing campaigns can also help qualify leads so your sales team isn’t wasting time on poor leads. Finally, with complete statistics, you’ll know which prospect opened your email and clicked on embedded links so your sales team could prioritize their follow ups.
Create cost-effective campaigns
Email marketing campaigns are quite cost-effective. The contents of the email can be easily developed using our Marketing & Sales module. No technical skills are required.
In addition, email campaigns are quick to produce. You can produce a first email campaign in just a day and reach thousands of prospects in one shot and at the right time.
Since time and budget constraints are always important, email marketing campaigns can be efficient while also generating revenue and leads.
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At Distroship, we propose full-service email marketing services to support your growth in line with your own strategy. We create custom-designed emails to align your strengths with shippers’ needs and to maximize your brand. We segment targets, deploy the campaign and monitor all metrics to continuously improve and ensure a maximum ROI.