According to several studies, freight forwarders who want to prosper need to digitize. Indeed, automating manual processes could reduce many back-office and operations costs by up to 35% while digitizing important parts of the B2B sales process could reduce the associated direct costs even more. In addition, digital capabilities create new opportunities...
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An API is a computer code that allows 2 independent computer systems to communicate with each other. The API returns a series of answers to questions asked by a system to another. With APIs, data transfers are consistent, accurate and real-time. APIs help to bridge the gap of information between...
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“Cash is king” is as relevant today as it’s ever been. Preserving liquidity and consistent cash flow is key for companies since 82% of business failure is the result of poor cash flow management. Statista has predicted online transactions will reach $4.4 trillion by the end of 2020 and later an increase...
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Fast and accurate quoting is key to winning business. However, the quoting process is often time-consuming and expensive. It requires countless call hours and endless emails to get the right buy rates to quote and win a shipment – before the buy rates change again! In the ocean market alone,...
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As companies develop their growth strategies, management teams increasingly recognize that outsourced marketing can be an efficient instrument to achieve their revenue goals. Therefore, a growing number of companies are farming out marketing operations and analytics. Data mining, client database and lead management outsourcing are growing fast. Dynamic pricing models...
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Pricing strategy is a crucial aspect of a business that directly affects sales and profitability. If a company sets prices too high, customers may choose to buy the services of its competitors, while low prices can lead to lower revenues. A Dynamic Pricing strategy tries to find the optimum price...
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Freight forwarding will naturally persist since an intermediary function is expected, alongside the continued deployment of the industry’s platform potential. Incumbent operators who succeed in digitalizing their business become digital forwarders. Digital forwarders encourage shippers to entrust them with their goods by offering guaranteed capacity, relative price stability, liability and...
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Technology is changing rapidly and the freight forwarding sector is feeling the benefits. In a recent IAG Cargo survey, 70% of freight forwarders expect the rate of technological change to increase in 2020 compared to a year ago, and 81% of freight forwarders believe that technological innovation will have a positive...
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Digital technology creates new or modifies existing processes, culture and even customer experiences to satisfy changing business needs and market demands. Digital transformation, especially in the Freight sector, helps a company to stay competitive in a market that is continuously growing with the evolution of technology. The global market size for digital...
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99% of buyers review their email daily; it’s by far their preferred channel to receive updates from brands. Some of the benefits of email marketing are: Create personalized content to gain more clients You can customize your campaigns and create targeted content. Personalization can be small: including a contact’s name...
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